BODY SHAPE · SINCE 1993

Eat Better, Shape Better

The coffee, snacks and supplements you already buy, made better inside, at a price you can pick up at any convenience store.

Where we come from

1993
It started as a shape-care centre

Founded in May 1993 as a shape and health care centre, it grew to more than 50 branches nationwide, was named a Reader's Digest Trusted Brand several years running, and looked after more than a hundred thousand customers. Those customers taught us one thing very clearly.
2010
What the first 17 years taught us

Your shape is decided by what you eat every day, not by a programme. So we stopped waiting for people to come to us and put what we knew into the coffee, snacks and supplements on the convenience-store and supermarket shelf, in single-serve sachets you can make anywhere.
2026
Food and drink only

We closed the last branch in early 2026. Body Shape is now 100% food and drink. Body Shape coffee has ranked among BrandAge magazine's ten most trusted instant coffees almost every year since 2020.

Not new things to learn to eat. The same things, better on the inside.

The same morning cup, with something your body can actually use

60 kcal per sachetL-Carnitine L-Tartrate

Fruit jellies you can snack on all day, low calorie, one gram of sugar

15 kcal1g of sugar

Fiber, probiotics and organic seeds that look after your gut and your appetite every day

3g of fiber70 kcal, 0g fat

To be the brand Thailand reaches for when the everyday thing should be better.

Same habit, better inside

We upgrade what you already eat. We never ask you to become a different person. Same cup, same snack, better on the inside.
The number on the pack is the promise

Every formula states its nutrition plainly on the pack: how much fiber, how many calories, how much protein, and what each ingredient does for you. You decide on real numbers, not on slogans.
Easy to find, easy to afford

In convenience stores and supermarkets nationwide, priced like everyday food.